GROW! 2025

Breakout Session I

Cultivating Connections: The Networking and Business Development Basics That Lead to Landscaping Sales
Grunder Landscaping Co.'s rapid $200%+ growth in the past three years has been fueled by success in business development activities. In fact 1 lunch, which cost less than $70, led to nearly $2M in work in 2024 alone. It's all about identifying people to network with, being in the right place to make connections, and then being professionally pushy when it comes to asking for business. In this session, Marty Grunder will share what's working for the GLC team and what they plan to do in 2025 to continue winning.

From Leads to Landscapes: Effective Marketing Strategies for Commercial Maintenance Growth
As Landscape Workshop expands rapidly and sets impressive growth goals in their existing branches, marketing to the decision maker for commercial landscaping has been key. In this session, Taylor Langley will share the tactics that have been most effective for them at generating leads for commercial maintenance work across the country.

Crew Leadership in 2025: 10 Must Have Operational Skills for Construction and Maintenance
With Jason New and Tommy Cole. Description Coming Soon!

Stop the Madness! Managing Up for Success
Successful careers are built upon being able to work well with others, and managing up is as important as managing down for yours, and the company's, success. In this session, Vince Torchia of The Grow Group will share his strategies for team members to structure their relationship with their manager so that everyone succeeds.

Phantom Stock: What to Know Before you Ghost your Team
With Jennifer Murray. Description Coming Soon!

Breakout Session II

Selling the Vision: How Grunder Landscaping Co. Gets Their Team Bought in On Growth
Clarity of vision and mission has driven decision-making for the Grunder Landscaping team for years, and it's allowed for scalable growth because ALL leaders are capable of making decisions consistent with what the top brass would do. In this session, Seth Pflum, President & COO at Grunder Landscaping Co., will share how they use information sharing, monthly meetings, and ongoing communication to clarify their vision so their team understands and is onboard with doing what it takes to grow.

Every Day I'm Hustlin': How to Generate Sales Daily
With Chris Psencik. Description Coming Soon!

Strategies for Visuals, Copywriting, and Targeting Social Media Ads
As Grunder Landscaping Co. expands into a new market, the marketing tactics they're relying on have expanded. Using social media ads as a way to reach new prospects and create brand awareness has been important as the company has grown. In this session, Emily Lindley of The Grow Group and Grunder Landscaping Co. will share how she selects ad images and videos, what strategies she uses for writing ad copy, and how she sets up targeting for maximum impact.

Cultivating a Culture: Building a Thriving Landscaping Team
Are you building a culture or a “cult-ure” in the best sense of the word? Join us for a fresh look at fostering a like-minded, cohesive, and fun-loving team from our GROW! 2024 Tour Hosts, RJ Lawn & Landscape. In this session, their team will outline what they do to continually foster a work environment where their team genuinely connects and how it's led to their success as a company. They'll share the tactics that have worked for them including using a culture index, educating the team on how to work better together, and creating space for their team to be their fun, goofy selves.

Case Study: What You Can Learn from an Award-Winning Facility
With Tommy Cole. Description coming soon!

Split Schedule
Groups will rotate between sessions at The Hilton and traveling out to tour Hidden Creek Landscaping and learn from their team onsite. The timing will vary by assigned group, but this time will include:

An Onsite Tour of Hidden Creek Landscaping

Hidden Creek Landscaping Tour, Continued at The Hilton

Breakout Session III

Building an Onboarding Program for New Team Members
With Barrett Chow. Description Coming Soon!

10 Hour Work Week: Build a Business, Not A Job
With Michael Bosco. Description Coming Soon!

Mastering Client Communication: Easy Strategies to Stand Out and Delight Your Clients
Communicating well with clients can be a differentiator when they're deciding who to do business with, and here's a secret: this doesn't have to be hard. In this session, Emily Lindley of The Grow Group & Grunder Landscaping Co. will share what they've done to make communicating with clients an easy, and often automated, part of their process.

Keynote Address

Lunch

Breakout Session IV

Q&A with the Hidden Creek Landscaping Team
Join Tommy Cole of McFarlin Stanford to ask the Hidden Creek Landscaping team any additional questions you had after learning from their team on Tuesday. 

Marketing Agency Red Flags: How to Avoid Costly Mistakes
With John Dalton. Description Coming Soon!

Exit Strategies: What Owners Who've Sold Learned in the Process
With Jennifer Murray. Description Coming Soon!

How to set S.M.A.R.T. Goals
With Barrett Chow. Description Coming Soon!

Finding the Funny in Winning: How to lead with Confidence and a Swagger
With Michael Bosco and Kevin Keim. Description Coming Soon!

Breakout Session V

Closing the Big Fish: How Hidden Creek Landscaping Finds and Sells to Clients with Big Budgets
Hidden Creek Landscaping excels at big residential landscaping work, but where do they find the leads and how do they close these sales? In this session, owner Jason Cromley will share the strategies, tips, and tactics that work for him and his sales team to find the right prospects and close these sales.

How to Lead and Manage with a One on One Meeting
With James Cali. Description Coming Soon!

Working Better Across Generations: Gen X, Millennials, and Gen Z
With Vince Torchia, Tommy Cole, Barrett Chow, and Paul Myers. Description Coming Soon!