2:15 - 3:00 p.m.

BREAKOUT I

Get Ahead: How to Recruit Aggressively for All Roles and All Generations
It's a tough labor market out there, and your recruiting strategies can directly impact your success in finding the team members you need. In this session, Chris Psencik and Carlos Hernandez will teach you the tactics that can help you get in front of more potential candidates, of all generations, and hire more of the talented people you want and need.
Who it's for: Owners, Leaders, Managers, and Human Resources

Great Leaders Create More Leaders: How to Develop Talent within Your Team
They say the true function of leadership is to create more leaders, not more followers. For landscaping companies, developing the next generation of leaders will be critical to your growth and success. In this session, Seth Pflum and Dalton Yates of Grunder Landscaping Co. will share how they have supported their internal team, promoted from within, and invested in the training and development of promising young people.
Who it's for: Managers at all levels

Measuring and Maximizing Your Employee Engagement in the Era of The Great Resignation
When the headlines are all about people leaving, how do you encourage valuable employees to stay - and new ones to join? The secret is growing your employee engagement. Learn from Megan Parker and Tracy Wallingford, Executive Coaches with McFarlin Stanford, about a practical, research-based approach to increasing employee engagement as a catalyst for growing your business.
Who it's for: Leaders and Owners

Begin with the End in Mind: Improving Profits through Better Landscape Design
Like an exercise stress test, the Covid19 pandemic has made us aware of underlying weaknesses that require attention. Resolving these helps us GROW into stronger, better companies. Yet many of us continue to design landscapes that are difficult and time-consuming to maintain, throwing us “right back on the treadmill”. In this session, Dr. Phil Allen, professor of landscape management at Brigham Young University, will share how landscaping companies can create designs that can be maintained with less time and cost, and how to reap the profits that these forward-thinking tactics put within reach. Adapting principles of landscape design can also help us thrive in a present and future where employees require that we give more attention to their needs. The success, profitability and meaningful relationships that result are even better than when we satisfy our most desirable design clients.

The Pandemic Impact: Tips to Keep Your Business Running During Unprecedented Times
After navigating a successful, but challenging, year in 2021, the Ariens team knows a thing or two about managing circumstances outside of their control. Matt Peter and Mark Linkletter of Ariens Co will discuss how the pandemic has affected the manufacturing world and share strategies to avoid any delays in your business in the future. Matt and Mark serve as Business Development Managers at AriensCo, supporting the Mid Atlantic and Midwest Regions. They are no strangers to serving others, prior to joining Ariens, Mark taught for 13 years and Matt served 5 years in the U.S. Navy. Both have family ties to the landscape industry through small family-owned businesses.
Who it's for: Owners, Fleet Managers, and Operations Managers

HR 101: What Every Leader Must Know to Avoid Legal and Compliance Issues as you GROW!
Everyone's biggest challenge and opportunity in 2022 is their team. As key leaders, you must be aware of the challenges that growth brings as you grow your team and your business. Join David Garza and Vince Torchia as they navigate the legal and compliance hurdles you must clear as you grow your business. These will set you up for success and avoid legal challenges down the road. 
Who it's for: Owners, Leaders, and Human Resources

Confidently Manage Your Team using a Profit and Loss Statement
The Profit and Loss statement is the best dashboard we have available to use. It shows us sales, revenue, direct costs, and our company expenses. In this session join Tommy Cole and Liz Helton as they give you the tools as a manager to lead your team confidently with facts based on the Profit and Loss Statement.
Who it's for: Leaders, Owners, and Finance Team

3:20 - 4:05 p.m.

BREAKOUT II
Great Places to Work: How Companies Set Up Systems to Attract and Retain Workers
The labor problems we faced in 2021 are likely returning for 2022. Broadening the appeal of your positions can be a solution to finding more potential candidates. Experts in recruiting within the industry will share their strategies to make positions more appealing to the workforce with benefits design, company culture, and policies that make your company a great place to work. Panelists for this session include Bob Grover, Nubia Gutierrez, David Garza, and Jonathan Peterson. 
Who it's for: Leaders and Human Resources

Truck Setups that WORK with Eby
Trucks are much more than just vehicles to help you get from point A to point B. When upfit properly, they are tools that increase job efficiency, brand recognition, and employee retention. Join Charlie Horton and Bradley Kitzler from EBY Truck Bodies to discuss truck upfits and how to put the WORK in work trucks.
Who it's for: Operations Manager and Fleet Managers

Systems for Growth: How Companies Large and Small Implement Scalable Systems
Systems enable ordinary people to do extraordinary things, and having the right ones in place is critical to your company's productivity and success. In this session, you will learn how companies create systems and SOPs that allow companies to scale quickly and prepare for growth from Tommy Cole and Jason New of McFarlin Stanford. 
Who it's for: Operations Managers and Leaders

Keep the Green, Green: Opportunities in Purchasing Materials to Save Time and Money
In this session join Brian Davis and Jeremy Schultz as they walk through the best practices of purchasing and how to stay ahead logistically in the 2022 market. They will share tools, tips, and tactics to ensure your materials purchases sta on time and on budget. 
Who it's for: Operations and Purchasing Managers

Using Metrics to Fuel and Inform Changes and Growth at Landscape Workshop
Christianna Denelsbeck Rudder and the rest of the team at Landscape Workshop have spent years furiously streamlining their operation and preparing for growth through expansions and acquisitions. In this session, Christianna will share the metrics they've used to inform changes, and how they have both improved productivity and grown their business.
Who it's for: Finance Team, Owners, Operations Managers

Tough Conversations: How to Set Expectations and Coach Underperforming Team Members
Grunder Landscaping hires for attitude and trains for skill, but what do you do if a team member isn't getting up to speed as quickly as you need them to? In this session, Director of Production Operations Dalton Yates will share how their management team sets team members up for success and coaches team members who need a little extra help.
Who it's for: Managers at all levels

Company Tour: Milosi Landscape
Take a deep dive into Milosi Landscape. You'll hear from their leadership during stations devoted to how they handle: HR, safety, finance and accounting, truck and equipment setup and maintenance, sales, production, operations, and marketing.

We'll visit and tour their new office near Nashville, TN, and see firsthand how they're set up for success and growth.

Lunch

2:15 - 3:00 p.m.

BREAKOUT III

Case Studies: How 3 Companies Scaled Their Business in Peer Groups
Peer groups are a powerful force to partake in. They remind you that you are not on an island, that people have been where you have been before, and that other people around you want you to be successful. In this session, learn what 3 companies have done to grow and scale their business while being in a peer group. This is led by Jim Cali and Jason New.
Who it's for: Leaders and Owners

Fully Charged: What You Need to Know As You Consider Battery Equipment for Your Operation
We are all seeing increased pressure to shift to battery-powered equipment to lower noise and emissions, and increasingly we are seeing regulatory pressures that are making it necessary for companies to consider adding and converting to battery-powered equipment. Learn more about the state of the industry, and what you need to know to the right decisions for your company's operations with the team from STIHL.
Who it's for: Owners, Fleet Managers, Operations Managers

Estate Planning and Ownership Options for Key Team Members
Every company in our industry is working hard to find the team members they need right now and trying every tactic in the book to get workers in the door and then keep them. In this session, Jennifer Murray, a former executive at Morgan Stanley and McFarlin Stanford coach will join Vince Torchia of the Grow Group to share the structure and strategy behind successful bonus programs that help companies both recruit and retain team members.
Who it's for: Owners, Human Resources, and Finance Team 

Great Landscape Designs with Doug Hoerr of Hoerr Schaudt Landscape Architects 
Join world-renowned Landscape Architect Doug Hoerr as he takes you through landscape design trends and lessons for 2022. This is a must-attend for any Landscape Architect or design enthusiast. 
Who it's for: Designers and Salespeople

Job Offers: Writing an Offer, Presenting it, and Negotiating to Get the Team Members You Want
It's hard enough to find candidates for jobs right now, let alone to complete the hiring process and add them to your team. In this session, Chris Psencik and Carlos Hernandez will dissect the mistakes he sees companies make when offering jobs to potential new team members, and will give pointers to help your offers stand out and seal the deal.
Who it's for: Human Resources and Owners

Learning to Lead Through Strengths
Research shows that managers are the single most influential factor contributing toward team engagement and performance. Whether you're looking to better your company culture, increase employee engagement, or improve relationships with customers, it all hinges on the quality of the managers. Join Megan Parker and Tracy Wallingford as we explore the 7 key things managers need to do to positively influence their team - and we'll get some secrets from Marty and the Grunder team as well!
Who it's for: Managers and Leaders

NALP Advocating for the Landscape Industry Update
Come listen to Andrew Bray from NALP’s Government Relations team for an update on political and policy debates that directly impact your business and the advocacy efforts they've undertaken on your behalf. In 2021, NALP defended and promoted the landscape industry before the White House, Congress, federal agencies, all 50 states, and even local jurisdictions that have proposed pesticide, fertilizer, and leaf blower bans. 2022 is an election year and there is so much more on the horizon that may impact your business. Get informed and engaged on the issues that impact your bottom line.
Who it's for: Anyone!

Sponsor Spotlight: Weathermatic

Where We're Headed: GROW! 2023
Be the first to know where GROW! 2023 will be held and get to know next year's tour host.

Building a Winning Organization: Great Customer Service Starts Within
An award-winning leader with more than 25 years of experience in transforming companies to achieve breakthrough results and competitive advantages, Sue Nokes knows what it takes for a company to build a winning culture and organization. With a career that included serving as Cheif Customer and Operations Officer at T-Mobile, Sue today serves as the Vice Chairman of Asurion's Advisory Board and is a happy client of our tour host, Milosi Landscape. She'll share what smart companies do to take care of their team so that their teams take care of their customers. 

VIP Dinner
Join Marty Grunder, the Milosi Team, and other event VIPs at an exclusive dinner just for VIP ticket holders with a Nashville spin. This year's private dinner will be held in the Rutledge Room at Martin's BBQ downtown, built inside what was formerly The Rutledge, a listening room where scores of talented musicians have performed over the years. Dinner includes live music, food, drinks, and plenty of A+ networking. 

Buses will transport VIP dinner attendees from the hotel. Buses leave at 6:20 p.m.

9:00 - 9:45 a.m.

BREAKOUT IV

Q&A with Tour Company
Have questions that didn't get answered on the tour of Milosi? Bring them to this informal session moderated by Tommy Cole. The Milosi leadership team will be able to answer your questions and share more information about what attendees saw on the tour.
Who it's for: Anyone!

Speaking to Your Ideal Client: How to Tailor Your Sales and Marketing Messaging to Fit Your Strategy
After a whirlwind year where sales and demand were through the roof, it's important that companies clearly define WHO their ideal client is. With that defined, how can you best tailor your sales and marketing messages to filter out clients who aren't a fit without ever needing to speak to them? In this session, Emily Lindley of The Grow Group and Seth Pflum of Grunder Landscaping Co. will share how they've tailored messaging to appeal to best to GLC's ideal client.
Who it's for: Sales and Marketing

Sales Bootcamp 1.0
Get a crash course on sales from two green-industry sales pros with strong track records. In this abbreviated version of our two-day sales BootCamp, Marty Grunder and Chris Psencik will give you new strategies, tips, and tricks to improve your sales approach for 2022.
Who it's for: Salespeople

Financial Health Case Study: Is Your Company Well?
Are there symptoms of potential illness in your company? In this session, led by Jennifer Murray, you'll learn what you can do to improve the overall health of your business, and follow a case study that shows what results can be achieved with a simple financial check-up.
Who it's for: Owners, Financial Team Members

Go Paperless! 
Time to ditch the filing cabinets and wasted paper. In this session, join Liz Helton and Jason New as they walk you through what the modern paperless office should look like. It is no secret that a quick-moving company needs to utilize technology and this session will explore the tools and tactics to move paperless. 
Who it's for: leaders, operations, and administrative professionals. 

How to Grow from Good to Great as an Account Manager Using Software Systems
Led by the Aspire Software team, learn how to put the tools provided by your software system to use through good processes. Learn to manage your day-to-day operations to drive more sales, more efficient production numbers, and a higher level of client satisfaction by utilizing your software to its fullest. 
Who it's for: Salespeople, account managers, and operations managers

Giving Your Team a Voice: Communicating UP and DOWN the Chain of Command
Our companies are usually set up to communicate well from the top down, but do you have a system for getting updates from the front line? In this session, Claire Goldman will share how R&R Landscaping systemizes communications with their operations team to keep leadership informed on what's happening on job sites. 
Who it's for: Operations Managers

Break

Breakout V

Overcoming Your Fear: Tips for Implementing Change at Your Company
Taylor Milliken began Milosi Landscape so he could make some beer money, and the company has navigated many challenges and changes as they've grown into a professional and well-respected organization. In this session, he shares how he's approached necessary changes to his business to set his team up for long-term success even if it causes short-term pain.
Who it's for: Leaders and Owners

Conflict Management 101: Keep the Peace Among Your Team
It is natural in any workplace to have conflict amongst your team. In this session, David Garza will teach you how to professionally manage conflict in your organization so it doesn't lead to arguments or negative behavior. 
Who it's for: Managers at all levels

Sales Bootcamp 2.0
Designed for salespeople who have been through our Virtual or In-Person Sales Bootcamp in the past, this session will build upon the lessons learned. Marty Grunder and Chris Psencik will dive deeper and give you strategies, tips, and tactics to make 2022 your best sales year yet.
Who it's for: Salespeople

Buying and Selling: The Basics of Business Valuations
It's a hot market right now. If your company is considering an acquisition, either as the buyer or the seller, join Jennifer Murray to learn the basics of how the calculations and process should work. She'll arm you with knowledge so you know what to expect, and what warning signs to look for.
Who it's for: Owners and Finance Team Members

How David Disguises as Goliath: Using Subcontractors to Maximize Efficiency in Your Business
Business subcontractors are often the most cost-effective way to add key skills to your team without committing to a full team member's salary. In this session, Tommy Cole and Liz Helton will share best practices for finding and working with subcontractors who can help with everything your business needs from bookkeeping to marketing to Human Resources and legal.

Who it's for: Leaders and Operations Managers

Make an IMPACT, Not Just an Impression
LOVING Founder and President, Mike Haynes, built his organization on a foundation of generosity. Their mission to create a positive impact allows their TEAM to work for something so much bigger than themselves. Join Mike to learn firsthand how you can build your TEAM and community simultaneously.
Who it's for: Sales, Marketing, Human Resources, and Owners

Break

The Wrap Up
Intentionality is the key to success. As you head home, be intentional about the priorities you set, the initiatives you take on, and the way you will operate as a team.