February 24–26, 2020

The ultimate learning experience for landscape professionals,
by landscape professionals.

Join more than 400 ambitious landscape pros from around the country at The Westin Charlotte for this one-of-a-kind conference led by award-winning entrepreneur Marty Grunder and The Grow Group, along with some of the most successful leaders in the green industry. You’ll enjoy three days of innovative programming focused on real-world solutions to the challenges owners and their teams face; a behind-the-scenes tour of LOVING, one of the fastest growing landscaping companies in the US; and a truly inspiring line-up of speakers.

There’s no other industry event quite like it!

Lock in your early-bird savings today.

In 25 years of green-industry involvement, I have never once come across a conference that delivers so much practical information. If you’re really serious about growing your company, I would beg, borrow, or steal the money needed and make this three-day commitment that will truly revolutionize the way you run your company.
— Jarod Hynson, Earth, Turf, & Wood Inc., Denver, PA

Set Your Year Up for Success

Our GROW! Conference provides owners and their teams with a great opportunity to take a step back from their day-to-day routines and really think about what changes they want to make in the year ahead to move their companies forward. Armed with the advice and inspiration of industry leaders, you’ll find yourself taking your business to new heights in 2020.

You’ll enjoy:

  • Three days of interactive presentations, panel discussions, and breakout sessions led by the best in the business

  • Programming tracks specially designed for owners, their right-hand men and women, department leads, and office managers

  • An all-access tour of LOVING, including time with their management and team members

  • Proven strategies for attaining and retaining a winning green-industry workforce, managing up and down, optimizing your profit margins, streamlining operations, and using technology to your advantage

  • Numerous opportunities to network, learn, and have fun with industry VIPs, like-minded landscape pros, and some of the sharpest and most supportive people in the business

In addition to being home to LOVING, Charlotte is a booming city filled with restaurants and nightlife for you to enjoy at day’s end. And The Westin Charlotte is located right in the middle of it all, with easy access to local attractions.

Since attending GROW! 2019 in Denver, the course of my life and my business has changed drastically. I really want to thank all of you for this awesome opportunity.
— Larry Petretti, Petretti Landscape & Pools, Diamond Springs, CA

Event Details


February 24–26, 2020. Check-in begins at 10 a.m. on Monday, February 24. The conference starts at 1:30 p.m. that day and ends at 11:30 a.m. on Wednesday.


The Westin Charlotte
601 South College Street
Charlotte, NC 28202

The Westin is located in the heart of downtown. We have secured a special rate of $209 per night for standard rooms; to make your reservation, visit here or call the hotel at 704.375.2600 and tell them you’re attending GROW! 2020.


The nearest airport, Charlotte Douglas International Airport (CLT), is seven miles from the hotel. View ground transportation options from the airport to The Westin Charlotte here.


The dress code is business casual.


If you have dietary restrictions, please let us know in advance by e-mailing lindsey@growgroupinc.com so we can plan accordingly.



Early-Bird Standard Ticket: $995 (until October 31, 2019)
Full-Price Standard Ticket: $1,195 per person

Includes all educational sessions, the tour of LOVING, a cocktail reception, breakfast and lunch on Tuesday, and breakfast on Wednesday. Hotel, travel, and other meals are not included in the registration fee.

ACEs and their team members receive a special rate of $850. Please e-mail lindsey@growgroupinc.com for details.


Register as a VIP and enjoy VIP privileges, including dinner at LOVING CEO Mike Haynes’s home with Marty, Grow Group coaches, and conference speakers; front-of-the-room seating; exclusive networking opportunities; and a special gift.

Early Bird VIP Ticket: $1,490 per person (until October 31, 2019)
Full-Price VIP Ticket: $1,790 per person

ACEs and their team members receive a special rate of $1,275. Please e-mail lindsey@growgroupinc.com for details.


If you need to pay for your registration in installments, please call The Grow Group office at 1.866.478.6337 and we’ll try to accommodate you. You’ll need to provide a credit card number that we can process automatically on agreed-upon dates, and you must pay the entire balance before the event.


If you cancel your registration more than 30 days before the event, we’ll refund your money, minus a processing fee of $125 per registration; alternatively, you may opt to have your registration fee credited to your account and redeem it for another offering provided by The Grow Group. No refunds or credits will be issued for any registration cancelled 30 days or less before the event. You may transfer your registration to a substitute participant at least five business days prior to the event. No refunds, credits, or additional transfers are available for a transferred registration. Credits must be used within 18 months of their issue date.

February 24

Agenda subject to change.

10 A.M.–1:30 P.M. 


1:30–2:15 P.M.

Marty Grunder, President and CEO, The Grow Group and Grunder Landscaping Co.

2:15–2:30 P.M.


2:30–3:15 P.M.

Breakout Session I

3:15–3:30 P.M.


3:30–4:15 P.M.

Breakout Session II

4:15–4:30 P.M.


4:30–4:45 P.M.

What You’ll See Tomorrow at LOVING

5 P.M.

Cocktail Reception

6 P.M.

Depart for Dine-Around

February 25

7–7:30 A.M.


7:30 A.M.

Buses Depart for Tour of LOVING


Tour of LOVING
We’ll go behind the scenes of one of the fastest growing landscaping companies in the country learn directly from CEO Mike Haynes and his extraordinary team what has enabled them to succeed and what we can all beg, borrow, and steal to implement back home.


Buses depart for hotel

12:30–1:45 P.M.


1:45–2:45 P.M.

Critique of LOVING: What Would You Start, Stop, and Keep?

2:45–3 P.M.


3–3:45 P.M.

Breakout Session III

4–5 P.M.

The Frank Tank
If you’ve ever watched the hit show Shark Tank and wanted a piece of the action, this is your chance. In the Frank Tank, you’ll have the opportunity to go before a panel of green-industry experts led by the incomparable Frank Mariani and pitch your ideas, problems, and wildest dreams. In return you’ll get frank advice on conquering your greatest challenges and a path forward for what to do next. On the panel with Frank are Bob Grover, president of Pacific Landscape Management; Mike Rorie, founder of GroundMasters and owner of GroundSystems; Jennifer Lemcke, COO of Weed Man USA; and Kevin Kehoe, founder and managing partner of The Aspire Software Company.

4:45–5 P.M.


5–5:15 P.M.

GROW! 2021

5:15–6 P.M.

Cocktail Reception

6 P.M.

Depart via light rail for VIP Dinner
Depart for Dine-Around

8:30 P.M.

VIP Dinner Ends

February 26

7–8 A.M.


8–8:45 A.M.


8:45–9:15 A.M.

Group Photo and Break

9:15–10 A.M.

Keynote Address

10:45–11 A.M.


10–11 A.M.

The Wrap-Up


E-mail us at grow@growgroupinc.com or call The Grow Group office at 1.866.478.6337.

Receive Updates as We Finalize Our Plans

We’re putting the finishing touches on an agenda and slate of speakers guaranteed to educate, entertain, and inspire you. Sign up below and we’ll keep you up to date.

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We’re happy to answer them. Please e-mail us at grow@growgroupinc.com or call The Grow Group office at 1.866.478.6337.

See you in Charlotte!

Want to Receive Updates as We Finalize Our Plans?

We’re putting the finishing touches on an agenda and slate of speakers guaranteed to educate, entertain, and inspire you. Sign up below and we’ll keep you up to date.

Name *