February 20–22, 2019

The ultimate learning experience for landscape professionals,
by landscape professionals.

Join 400 ambitious landscape pros from around the country at the Hilton Denver City Center for this one-of-a-kind conference led by award-winning entrepreneur Marty Grunder and The Grow Group, along with some of the most successful leaders in the green industry. You’ll enjoy three days of innovative programming focused on real-world solutions to the challenges owners and their teams face, a behind-the-scenes tour of Lifescape Colorado, and a truly inspiring line-up of speakers.

There’s no other industry event quite like it!

Companies bringing three or more team members receive 15% off; please e-mail
lindsey@growgroupinc.com for details.

In 25 years of green-industry involvement, I have never once come across a conference that delivers so much practical information. If you’re really serious about growing your company, I would beg, borrow, or steal the money needed and make this three-day commitment that will truly revolutionize the way you run your company.
— Jarod Hynson, Earth, Turf, & Wood Inc., Denver, PA

Set Your Year Up for Success

Our GROW! Conference provides owners and their teams with a great opportunity to take a step back from their day-to-day routines and really think about what changes they want to make in the year ahead to move their companies forward. Armed with the advice and inspiration of industry leaders, you’ll find yourself taking your business to new heights in 2019.

You’ll enjoy:

  • Three days of interactive presentations, panel discussions, and breakout sessions led by the best in the business

  • Programming tracks specially designed for owners, their right-hand men and women, and office managers

  • An all-access tour of Lifescape Colorado, including time with their management and team members

  • Proven strategies for attaining and retaining a winning green-industry workforce, maximizing sales, mastering finance, and streamlining operations

  • Numerous opportunities to network, learn, and have fun with industry VIPs, like-minded landscape pros, and some of the sharpest and most supportive people in the business

In addition to being home to Lifescape Colorado, Denver is a booming city filled with restaurants and nightlife for you to enjoy at day’s end. And the Hilton Denver City Center is located right in the middle of it all, with easy access to local attractions.

Event Details


February 20–22, 2019. Check-in begins at 10 a.m. on Wednesday. The conference starts at 1:30 p.m. that day and ends at 11:30 a.m. on Friday.


Hilton Denver City Center
1701 California Street
Denver, CO  80202

The Hilton is located right in the heart of downtown. We have secured a special rate of $194 per night for standard rooms. This rate expires on January 29, 2019, but rooms may sell out before then—make your reservation now to guarantee yours. Reserve online here, or call 303.297.1300 and mention you’re attending GROW! 2019.

Travel Tips

The nearest airport is Denver International, with convenient rail service to downtown.

Dress Code

The dress code is business casual.

Dietary Restrictions

If you have dietary restrictions, please let us know in advance so we can plan accordingly.


Reserve Your Spot Now

Standard Ticket: $1,195 per person

Includes breakfast and lunch on Thursday and breakfast on Friday. Hotel, travel, and other meals are not included in the registration fee.

  • Companies bringing three or more team members receive 15% off; please e-mail lindsey@growgroupinc.com for details.

  • ACEs and one additional team member receive the special rate of $895; ACEs and two or more additional team members receive the special rate of $760.75. Please e-mail lindsey@growgroupinc.com for details.


Register as a VIP and enjoy VIP privileges, including dinner at Lifescape Colorado CEO Michael Hupf’s home with Marty, Grow Group coaches, and conference speakers; front-of-the-room seating; exclusive networking opportunities; and a special gift.

VIP Ticket: $1,790 per person
SOLD OUT. If you wish to be added to the waiting list, please e-mail vince@growgroupinc.com.

Includes breakfast and lunch on Thursday, dinner on Thursday, and breakfast on Friday. Hotel, travel, and other meals are not included in the registration fee.


Sign up for the VIP Ski Trip and join us as we head to Beaver Creek, Colorado, for two days of sport and relaxation following the conference. Whether you want to ski or kick back at the spa, you’ll enjoy one-on-one time with Marty and his team, unforgettable dinners, and a truly unique experience with a network of your peers. You may attend the Ski Trip independent of GROW!, and spouses and partners are welcome.

VIP Ski Trip Ticket: $1,295 per person

Includes transportation from the Hilton Denver City Center to Beaver Creek on Friday, February 22; dinner on Friday and Saturday evening; and breakfast on Sunday morning. The closest airport to fly out of from the Ski Trip is Eagle County Regional Airport.

Paying in Installments

If you need to pay for your registration in installments, please call The Grow Group office at 1.866.478.6337 and we’ll try to accommodate you. You’ll need to provide a credit card number that we can process automatically on agreed-upon dates, and you must pay the entire balance before the event.

Cancellation Policy

If you cancel your registration more than 30 days before the event, we’ll refund your money, minus a processing fee of $125 per registration; alternatively, you may opt to have your registration fee credited to your account and redeem it for another offering provided by The Grow Group. No refunds or credits will be issued for any registration cancelled 30 days or less before the event. You may transfer your registration to a substitute participant at least five business days prior to the event. No refunds, credits, or additional transfers are available for a transferred registration. Credits must be used within 18 months of their issue date.

February 20

Agenda subject to change.

10 A.M.–1:30 P.M. 


1:30–2:15 P.M.

Marty Grunder, President and CEO, The Grow Group and Grunder Landscaping Co.

2:15–2:30 P.M.


2:30–3:15 P.M.

Breakout Session I

  • Building a Purpose-Driven Company
    Ed Eppley is one of the smartest business consultants in the country today and a terrifically engaging speaker. In this session, he’ll teach you how to inspire and motivate your team to achieve new heights by clarifying, strengthening, and living the real purpose of your company. 

  • Designing Your Dashboard: The Financial and Efficiency Metrics You Need to Measure for Success: A Hands-On Workshop
    You can’t win if you’re not keeping score. In this hands-on workshop, The Grow Group’s Vince Torchia and Jim Cali will help you design a dashboard for your company with the metrics you need to track for success. You’ll leave with a set plan ready to go and implement on your first day back. 

  • The New Kids on the Block: Recruiting and Retaining Top Talent
    Labor continues to be a serious challenge in our industry, but you can gain a real edge over the competition if you build the kind of company people want to work at. In this lively session, we’ll hear directly from a range of leading voices in the industry, including Dr. Phil Allen, who teaches at one of the best horticultural programs in the country and has a direct line on what graduates are seeking and how to reach them; Bob Grover, president of Pacific Landscape Management, which is regularly ranked as one of Oregon’s best places to work; Amber Fox, who has figured out how to attract top talent from across the country and nearby to Grunder Landscaping in southwest Ohio; and Ben Hardy, a leading recruiter at McFarlin Stanford who has helped hundreds of industry companies find the candidates they’re looking for.
    Moderated by Scott Jamieson, Vice President, Bartlett Tree Experts  

3:15–3:30 P.M.


3:30–4:15 P.M.

Breakout Session II

  • Making Bank: How to Leverage Your Relationships with Lenders
    For the last 10 years, Marty Grunder has served on the board of Park National Bank, a regional operation based in his home state of Ohio. The lessons he’s learned from this inside experience have enabled him to dramatically improve the profitability of Grunder Landscaping and to help Grow Group clients significantly increase theirs. In this no-holds-barred session, Marty sits down with Park National president Dave Gooch to examine how landscaping pros can best leverage their relationships with lenders and reap the results.  

  • Scaling Up: How Small Companies Grow Smartly
    We are all here to grow our companies, and for many of us that means getting bigger and more profitable. But as Mike Rorie, who transformed GroundMasters into the Ohio Valley’s largest provider of commercial landscape services, says, “Growth brings prosperity, but the demands it brings to manage and deliver are very real.” In this session, The Grow Group’s Jim Cali and Jason New will explore what up-and-coming landscaping companies are doing to scale successfully and how to put the people, management, and systems in place for continued growth.

  • Sales Forecasting for Success: A Hands-On Workshop

    Sales to a business is what gasoline is to a car: You aren’t going anywhere without it. In this session, green-industry sales mavens Chris Psencik and JW Washington will help you build a sales forecasting model and tool to help you manage all aspects of your business and create predictability in the process. The takeaway? You’ll know where you stand financially, which levers to pull, and where you can expect to go next.

4:15–4:30 P.M.


4:30–4:45 P.M.

What You’ll See Tomorrow at Lifescape Colorado
Michael Hupf grew up on a farm in Nebraska, worked as a CPA with Deloitte, and earned an MBA from Stanford before buying Lifescape and growing it from $3M to $15M in annual revenue. Obviously the guy’s got business chops, and a unique perspective on our industry. In this short preview, Marty Grunder and Michael will set the scene for what you’ll see on your tour of Lifescape. and what we can all beg, borrow, and steal to implement back home.

4:45–5 P.M.

Gravely Presentation

5 P.M.

Cocktail Reception

6 P.M.

Depart for Dine-Around

February 21

7–8 A.M.


8:10 A.M.

Buses Depart for Tour of Lifescape Colorado

8:30–11:30 A.M.

Tour of Lifescape Colorado
We’ll go behind the scenes at one of Denver’s best landscaping companies and learn directly from CEO and owner Michael Hupf and his team what has enabled them to succeed and what we can all beg, borrow, and steal to implement back home.

11:30 A.M.

Buses Return to Hotel



1:15–2 P.M.

Critique of Lifescape Colorado: What Would You Start, Stop, and Keep?

2–2:15 P.M.


2:15–3 P.M.

Breakout Session III

  • Developing Your Vision Mission, and Core Values: A Hands-on Workshop
    Whether this is your first time at GROW! or your 10th, it’s a good bet you’ve heard Marty Grunder talk about the importance of having a vision, mission, and core values at your company. In this hands-on session, Marty and Brett Newendorp, Vermeer’s landscape market manager, put the talk aside and drill down on execution. You’ll return home with a running start on the framework you need for aligning your company around a common vision and fostering a winning culture. 

  • Let’s Meet! The Meetings You Need to Have, the Ones You Don’t, and How to Optimize Your Team’s Time Together
    Inefficient, costly, aimless, and boring—meetings can be all this and worse! Yet there can be real value in face-to-face time with your team and each other. In this session, The Grow Group’s Jim Cali will share with you the exact types of meetings you need to hold weekly, monthly, and quarterly at your landscaping company, what to stop wasting time meeting about, and how to optimize your time together for peak efficiency and maximum results. 

  • Marketing Magic: Seven Tricks to Reach Peak Impact
    With everyone everywhere seemingly glued to cell phones and the Internet, the marketing game has changed a lot—and continues to change rapidly. A panel of marketing mavens from inside the industry and out will pull the curtain back on what you can do now to reach the people you want to reach online and off, with a minimum of money and fuss.  

3–3:30 P.M.

Learning to Breathe

3:30–4:45 P.M.

The Frank Tank
If you’ve ever watched the hit show Shark Tank and wanted a piece of the action, this is your chance. In the Frank Tank, you’ll have the opportunity to go before a panel of green-industry experts led by the incomparable Frank Mariani and pitch your ideas, problems, and wildest dreams. In return you’ll get frank advice on conquering your greatest challenges and a path forward for what to do next. On the panel with Frank are Bob Grover, president of Pacific Landscape Management; Mike Rorie, founder of GroundMasters and owner of GroundSystems; Jennifer Lemcke, COO of Weed Man USA; and Kevin Kehoe, founder and managing partner of The Aspire Software Company.

5–6 P.M.

Cocktail Reception, Year in Review, and Award Ceremony

6:30 P.M.

VIP Dinner at Michael Hupf’s Home

February 22

7–8 A.M.


8–9 A.M.

Q-&-A with Jennifer Lemcke, COO, Weed Man USA
Jennifer Lemcke is COO of Weed Man USA, NALP’s 2018 Woman Entrepreneur of the Year, and one of the smartest green-industry leaders you’ll ever meet. With the help of her leadership, Weed Man has become a $100M/year operation and a pioneer in systems and processes that work. In this session, Marty Grunder will go deep into conversation with Jennifer to understand how she’s succeeded in accomplishing so much and what lessons landscaping companies can learn from her to realize and manage growth.  


8:45–9 A.M.



Keynote Address
Grow Your People, Grow Your Business

Eric Chester, Best-Selling Author and Workplace Researcher



10:30–11 A.M.

GROW! 2020

11–11:30 A.M.

The Wrap-Up

GROW! 2019 Speakers


Keynote Speaker

Eric Chester blue stage.jpg

Eric Chester

Best-selling author Eric Chester is widely referred to as the premier expert on finding, developing, and keeping great talent and creating a workplace culture of “on fire” performance and service. He’s helped thousands of business leaders across numerous industries blend together the core values they want from employees with the cultural pillars employees want from them, and at GROW! 2019 he’ll bring it all home for landscape pros.

GROW! 2019 Sponsors

Join Us for Our VIP Ski Trip after the Conference

Following the conference, we’re heading to Beaver Creek, Colorado, for two days of fun in the snow and relaxation. Whether you want to ski or kick back at the spa, you’ll enjoy one-on-one time with Marty and his team, unforgettable dinners, and a truly unique experience with a group of your peers.

The VIP Ski Trip is $1,295 per person and includes transportation from the Hilton Denver City Center to Beaver Creek on Friday, February 22; dinner on Friday and Saturday evening; and breakfast on Sunday morning. The closest airport to fly out of from the Ski Trip is Eagle County Regional Airport.


E-mail us at grow@growgroupinc.com or call The Grow Group office at 1.866.478.6337.

Photo credits: Denver skyline, courtesy of VISIT Denver. Agenda landscape, courtesy of Lifescape Colorado.