2018 Elite Retreat: The Client Experience

November 13–15
Vail, CO

Get away to the Four Seasons Vail to work on your business, rather than in it.

Delivering a great client experience is essential to succeeding in the green industry. In fact, it’s a sure-fire way to stand out from your competition. Yet many companies struggle to get it right. At this elite retreat held in the spectacular setting of the Four Seasons Resort in Vail, The Grow Group team will inspire you to think about the client experience in new ways and teach you proven tactics for increasing referrals and closing sales.

The Elite Retreat in Vail struck the perfect balance between business and relaxation. The Grow Group outdid themselves, enabling us not only to stay at the Four Seasons but also to learn about customer service from the hotel’s world-class team.
— Annette and Ryan McCarthy, RJ Lawn Service, Waukee, Iowa

Learn Customer Service from the World-Class four Seasons TEam

The retreat includes an interactive session with the Four Seasons’ elite team, who’ll show you how they deliver five-star service and how to translate their tactics to your own business. We organized this event for the first time last year for our ACE Peer Group members, and the response was so positive that we’re opening it up to ambitious landscape pros from all over who want to take their customer service and client experience to the next level.

Held at a beautiful mountain resort, this can be a great getaway trip for you, your right-hand man or woman, and/or other members of your team to step back from working in your business and instead spend time working on it. Invite your spouse or significant other, too—there is no shortage of extracurricular activities for them to join in and enjoy at the resort and in the town of Vail.


Tuesday, November 13

4 P.M. 

Why the Client Experience Matters
Marty Grunder, President and CEO of The Grow Group and Grunder Landscaping Co.

4:45 p.M.

The Four Seasons Vail: Why They Go the Extra Mile Every Day for Their Guests
Jim Cali and Jason New, Executive Coaches, The Grow Group

5:15 P.M.

Cocktails and Hors d’Oeuvres at the Four Seasons
Spouses and significant others included.

6:15 P.M.

Dinner in Vail
Spouses and significant others included.

Wednesday, November 14

7 A.M.

Spouses and significant others included.

8 A.M.

Delivering Five-Star Service in the Green Industry
James Cali and Jason New

8:45 A.M.

Holy Guacamole! Why Process Matters in Every Aspect of Your Business
James Cali and Jason New

10:15 A.M.


11 A.M.

Invest in Your Client Who Provides the Greatest Return: Your Team!
James Cali and Ben Hardy, Consultant, McFarlin Stanford


Enjoy Vail on Your Own

6:30 P.M.


Thursday, November 15

7 A.M

Spouses and significant others included.

8 a.M.

Delivering the Wow! Tactics to Drive Your Client Experience for Increased Referrals and Closed Sales
Jason New and Chris Psencik, Executive Coach, McFarlin Stanford

9 A.M.

The Difference Is in the Details: Team-Building for Success
The Four Seasons Team

10:30 A.M.


10:45 A.M.

Do Millennial Clients and Team Members Care about All This?
Vince Torchia, Vice President, The Grow Group

11:45 A.M.

The Wrap-Up
Marty Grunder

Event Details


  • $1,495 per person

  • $495 for your spouse or significant other

Includes the cocktail reception and dinner on both nights as well as breakfast both mornings. Hotel, travel, and other meals are not included. Spouse/Significant other registration does not include the educational sessions.


We have secured a special room rate of $160/night at the Four Seasons; typically these rooms are as much as $1,195/night. If you are planning to stay longer in Vail, you may enjoy this rate three days before and three days after the retreat. To book your reservation, please call the resort line directly at 303.389.3301 and mention you are attending The Grow Group Elite Retreat.


You may fly into Denver International Airport (DEN) and travel by car or shuttle to Vail; the drive is two hours, with magnificent scenery. Both American and United Airlines provide direct service to Eagle County Regional Airport (EGE), which is just 30 minutes away by car or shuttle.

Enjoy All That Vail Has to Offer

We have purposely built free time into the Elite Retreat schedule so you can take advantage of the outdoor—and indoor!—paradise that is Vail and the Four Seasons Resort. What’s more, you can extend your stay up to three days before and/or after the retreat at the reduced hotel rate and make a real vacation out of your trip. Learn about what to do and see in Vail here.


We’re happy to answer them. E-mail, or call the office at 1.866.478.6337.

Come out on top in Vail.