With spring in full bloom now, most of us are going nonstop from early in the morning until late in the evening. The pace is unrelenting but, we tell ourselves, we just have to get through these super-busy months and then we’ll get back to all the “priorities” we’ve let slide—from thinking about our long-term business strategy and spending quality time with our families, to eating right and staying fit. But if you want to win at business and at life you have to plan for your future now.
One lesson we’ve learned over the years at Grunder Landscaping Co. is just how much poor communication can get in the way of great performance.
No matter how much energy and effort you devote to installing and maintaining landscapes, if your team members aren’t communicating with each other and with your clients, you’re going to have problems.
As we all know, most everyone in our industry is struggling with finding and keeping good workers. Yet when our executive coaches Jim Cali and Jason New, who facilitate several of our ACE Peer Groups, ask owners how much time a week their spending on solving their labor problems, they almost always hear the same answer: “Well, a couple hours, but that’s because I have so many other things to do!”
Now, as an owner of a landscaping company myself, I can completely relate to that, but I also know that if you don’t make confronting your greatest challenge a priority, you’ll never get past it and your business won’t thrive.
As we all know, our prospects and clients have a lot of landscaping companies to choose from—some 505,643 to be exact, according to the most recent IBISWorld Report on the state of our industry in the US. So how do you distinguish yourself from so many competitors? How do you stand out in a sea of sameness?