Quality work and effective branding and marketing can help you stand out from the competition, but don’t make the mistake of thinking those are the sole factors that determine your company’s image. n this week’s Great Idea, Marty shares what he recently witnessed a competitor doing, why it can cost you customers, and how to train your teams to represent your company well, on the clock and off.
In my 35 years of running Grunder Landscaping and another 20 or so running a green-industry consultancy, I have toured more landscaping companies than I can count. And yet I never, ever tire of it. Why? Because, in my experience, it is the single fastest way you can learn ways to make your own business better.
With the ongoing labor challenge in our industry, nearly all of us are in a continual state of flux, losing team members and adding new ones. Many of our new hires do not have a lot of experience in landscaping, and sometimes it turns out that those that do have it learned bad or insufficient practices at another company that now have to be unlearned. This makes having a deliberate and . effective training program critical.
As owners grow their businesses, one challenge they face is how to remain connected to their team members and how to ensure the company culture does not get eroded as they add more and more people to the payroll. What comes naturally when you’re small gets considerably more complicated as you scale up.
When you’re caught up in the immediate day-to-day demands of closing sales, delivering jobs on time and on budget, and turning a profit, it can feel like there aren’t enough hours in the day to get done all that you need to.
Training becomes an afterthought, a luxury, a to-do item you put off and off and off, or address only reluctantly and half-heartedly before crossing it off your list and moving on. But the truth is you can’t afford to skimp on training, especially during our industry’s high season. Here are four keys to delivering effective training and optimizing your investment in it: