With June coming to a close and the Fourth of July holiday this Thursday, it’s a good time to take a step back and look at what jobs and prospects you have in your pipeline. At Grunder Landscaping Co., our sales team continues to proactively seek new work, and I am doing everything I can to get in front of as many people as will let me. How do we do this?
As most of you know, I am a firm believer in the old adage that people do business with people they know, like, and trust. It seems obvious that this is true, but how many of us really keep this top of mind as we try to win at sales and grow our businesses? This week I dropped by one company that sure does and learned about the low-cost, high-dividend event they hold every month to drive client engagement:
On Friday, June 7, ambitious landscape professionals from all across the country gathered in Cincinnati for a one-day sales bootcamp led by Marty. One issue that came up again and again was the gap that sometimes grows between a sales team, with its single-minded focus on getting work, and the production team, who then have to actually deliver on what the former promised. When the two teams don’t approach their work as a partnership, you have a recipe for disaster.