Quality work and effective branding and marketing can help you stand out from the competition, but don’t make the mistake of thinking those are the sole factors that determine your company’s image. Current clients and future customers are everywhere—on the road, at the store, in the neighborhood—and everything they see your crews doing can affect their perception of you and their decision to do business with you or not.
In this week’s Great Idea, Marty shares what he recently witnessed a competitor doing, why it can cost you customers, and how to train your teams to represent your company well, on the clock and off:
