A strong brand identity can fuel growth for landscaping companies. When you do great work and take care of your clients, more business usually follows. But the key is that the community must recognize your company and brand to put together that it's your teams doing the great work. 

For Sebert Landscape, their brand identity is intertwined with their iconic yellow trucks and their commitment to the environment. 

The environmental commitment started when they were building their facility around 2008. In making sustainable choices to achieve the LEED Gold Certification for their building, they realized they could apply this mindset to everything they do. 

The rest, as they say, is history. Today, their potential clients are often the ones who bring up sustainable landscape practices to them during initial meetings. That's the power of a strong brand: it precedes any initial contact you make and can pre-qualify leads for you.

So how do you go about creating a strong brand identity?

You clearly define your platform. That includes understanding your vision, mission, and core values as a company.  Everything else you do should flow from this - the way you market your services, what kinds of prospects your sales team targets, the quality standards you train your team to, and the company culture you create. It all matters, and it all impacts your brand. 

You have consistency in look and feel. There are so many different, and great, ways you can brand your equipment, trucks, team, and more. There isn't a single right way to do this, just be consistent in what you do! At Sebert Landscape, they stick to their signature yellow and incorporate it into their branding with the saying that "Yellow is the new green"

You do great work. The #1 thing that sells the next job? The job you're currently working on. Sebert Landscape is successful because they've found a way to have a strong, unique brand AND do great work, too. You can have a recognizable brand, great looking trucks, sharp uniforms, but if you aren't doing great work it'll eventually catch up to you. 

Join us in Chicago, IL on September 17-18 to tour Sebert Landscape and learn from their team how every role within their company aligns to create their strong brand and win business as a result. This is the event to be at this fall if you're looking for inspiration on how to rally your team around customer service, a strong brand, or environmental sustainability. I hope to see you there!

Marty Grunder
Founder & CEO
The Grow Group & Grunder Landscaping Co. 

P.S. Our discounted room rate at the hotel for this event expires on Monday, August 26. Register this weekend to lock in the best rate!