GLC's New Vision and Mission Statement for 2022

Happy New Year!

Each new year marks a chance for us to start over. To start fresh on reaching our goals, and to set our sights on new challenges. We also know that the opportunities and obstacles we had in 2021 didn't magically disappear when the clock struck midnight on Friday. 

The biggest challenge landscaping companies will face in 2022 will no doubt continue to be finding and retaining team members. 

Step one to finding team members is to keep the good ones you already have and equip them with the information and skills they need to be successful in their roles. At GLC, we have put a renewed focus on teaching team members the why. We want them to clearly understand the company's goals, how they're a part of reaching them, and what reaching those goals means to them as an individual.

As the leadership team was evaluating all of this, we realized it was time to refresh the vision and mission statements to better reflect the company's true goals and incorporate our team:

New Vision Statement
Our vision is to be recognized as leaders and as a growing company that provides opportunities for our team.

New Mission Statement
Our mission is to create opportunities for our team to grow and succeed by enhancing the beauty and value of every client’s property while exceeding their expectations every step of the way.

And to tie a nice little bow on it, we are also going back to our roots with a customer-facing slogan, using Where service is ALWAYS in season^TM again because it better reflects why we are in business: 

1. We provide a high level of service to our clients, which is why they choose to do business with us.
2. Our leadership team's function is to be of service to our team, and to provide them opportunities to grow, learn, and provide for their families. It's why people choose to join our team at GLC.
3. No matter the season, you'll see our teams using their skills to make our community a better place. We serve the community by being stewards of the environment, creating beautiful spaces for our neighbors, and donating our time and profits to nonprofit organizations that serve the less fortunate. 

For GLC, it all comes down to one word: service. We are in business to be in service to our clients, team, and community. It's our why. 

As you start the new year, review your own why. Why is your company in business? What does this job mean to your team members? How can you get everyone better aligned and working toward a common goal?

The Grow Group

P.S. A key component to getting your team to do what you want and need them to do is effective training. Join us on January 13 for our next virtual event, Build a Winning Training Program, where we'll share the why, the how, and the what of GLC's training program. Plus, sign up for our Spring Series of virtual events all at once and get $200 off. 

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