Having a strategy is critical to the success of our businesses each year. In its simplest form, a strategy is what your company is going to do, and not going to do, in the coming years.
Your strategy is a key first building block to prepare for 2022. It helps you to define what projects you should be selling more of, which clients you want to target, what equipment you may need to buy, how many people you'll need to hire or keep on, and more. This week, I wanted to share the three initiatives we had for 2021, and talk now about how we're preparing for next year:
All planning is good, and the time to start (if you haven't already) is now. We have a virtual event on September 10, Sticking with Strategy, if you need some help planning. In it, we'll cover the important considerations while setting your strategy, tactics for sticking with your strategy throughout the year, and the metrics you and your team should watch to know if your strategy is working or not. Vince Torchia and I will lead the three live sessions, which will also be recorded and shared with registrants after the event ends.