Last weekend, our local chapter of the Humane Society in Dayton held its fundraising gala. This annual event is popular because it’s a great cause and because attendees can bring their dogs or cats along with them, and if there’s one truth you can always count on it’s that people love their pets. We do too at Grunder Landscaping Co., and we know many of our clients do as well. That’s why we sponsor the gala every year and provide the Humane Society with a pet relief station for the event.
We feel great as a team for supporting this organization, and it’s good for business—you know who has big yards we want to work in? Dog owners! You know who saw our company name and logo at the event? Dog owners!
As you build your budgets for 2020, set aside some money for the causes you and your clients and prospects care about. It doesn’t have to be an enormous sum; even small companies with tight budgets can find ways to give. Keep these ground rules in mind:
Be strategic. As nice as it would be to give to every good cause, none of us has unlimited funds. Look for well-run organizations whose missions you believe in and that also align with your business objectives. At GLC, we support the athletic associations of our local schools because our clients’ and prospects’ kids and grandkids play on those teams. We support arts institutions because our ideal clients and prospects frequent them. We support Wright State University and the University of Dayton Flyers because many of their alumni and fans live in the neighborhoods we work and want to work in.
Make in-kind gifts. Donate landscaping goods and services to help build an outdoor classroom or improve the grounds of the local theater. Help clean up after a destructive storm. Set aside one day a year for you and your team to volunteer at a nonprofit; every December my team at GLC helps package goods at our local food bank. These are great ways to give back while also spotlighting the services you offer and giving your team a chance to shine in your local community.
Let and get the word out. Take every opportunity organizations offer to recognize your gifts in their promotional materials and find ways to highlight your charitable giving in your own marketing. You earned the good publicity; use it! The more you succeed at business, the more you’ll have to give back.
Have a great week, and happy Thanksgiving to all of you from all of us at The Grow Group.
Marty Grunder
President & CEO
The Grow Group and Grunder Landscaping Co.
Due to overwhelming demand, we’ve added one last Fall Field Trip to our schedule for the year. Join us and go behind the scenes of Grunder Landscaping Co. with Marty, tour the GLC facility and grounds, and learn directly from their leadership team how they execute and optimize every area of the business.
We purposely limit this event to just 16 people so you get the one-on-one attention you need. Sign up now to guarantee your spot—we have just a few left.